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7. Female Collecting

7.1 Women collected more broadly than men, with higher participation across every medium

Women collected more broadly than men, with higher participation across every medium. Men concentrated spending in fewer mediums at higher price points (13% of men bought at prices above $100,000, versus 7% of women). Paintings remained the most-collected medium for both genders (26% of works in all collections), with 84% of women owning paintings versus 73% of men. Digital works fell to 10% of collections (the same for both genders), from 13% in 2025, though still above 3% in 2024. A higher share of women (59%) than men (51%) had digital art in their collections.

Share of HNWIs with Works in Each Medium 2026 by Gender

7.2 Women held a higher share of new and emerging artists in their collections than men

Established artists accounted for 46% of works in collections overall in 2026, a slight increase on 2025 but a sharp rise from the 25% recorded in 2024. Women were less focused on established artists than men (43% of works, versus 47% for men), and held a higher share of new and emerging artists (36%, versus 33% for men).

Share of Works in HNWI Collections by Artist Career Status 2026 by Gender

7.3 Women’s collections had a higher share of works by female artists than men’s

Works by male artists still outnumbered those by female artists in HNWIs’ collections, at 56% versus 44%. Women's collections held a higher share of works by female artists (46%) than men’s (43%).

Works by Female Artists in HNWI Collections 2026 by Collector Gender