4. Events

Event attendance continued to stabilize, with HNWIs averaging attendance at 48 art-related events in 2024 (down from 49 in 2023 but more than the 41 in 2019). Women went to more events than men in 2024, and plan to go to more in 2025 (52 versus 44 for men).

On average, HNWIs attended 14 museum exhibitions in 2024, with a similar 13 planned for 2025. Attendance numbers for gallery exhibitions and art fairs were relatively stable at seven and six, respectively, with both seeing an uptick compared to a smaller sample of similarly screened HNWIs in pre-pandemic 2019. Artist studio visits saw the greatest rise in attendance, from five in 2019 to seven in 2024 and eight planned for 2025.

Nearly all respondents (96%) plan to attend art events in 2026, with 48% hoping to attend more than in 2025. Younger collectors were more likely to increase event attendance (56% of Gen Z respondents versus 49% of millennials and 36% of boomers).