Download
6. Events
6.1 HNWIs expected to attend 44 events in 2026, with women attending 20% more than men
HNWIs expected to attend an average of 44 events in 2026, down slightly from 46 in 2025 and a peak of 49 in 2023, but still above the pre-pandemic 2019 average of 41. Women reported attending about 20% more events than men in both 2025 and 2026 (roughly eight more per year). Boomers attended the most events, followed by Gen Z, and millennials the fewest.
Total Number of Events Attended by HNWIs by Gender
6.2 HNWIs who began collecting through online channels attended the most events
HNWIs who began collecting through online channels and social media attended the most events overall (52 on average), ahead of those introduced to collecting through family (42) or cultural exposure (40). This suggests that a self-directed start leads to a more engaged collecting journey.
