5. Events and Outlook

The average number of art-related events attended by HNWIs was 49 in 2023, and they hoped to attend 46 in 2024, eight more than in pre-pandemic 2019, and including eight gallery exhibitions and six art fairs. Looking ahead to 2025, most HNWIs (92%) were planning to attend exhibitions and events, with 48% hoping to get to around the same number and 44% hoping to attend more than in 2024.

43% of HNWIs were planning to purchase a work of art over the next 12 months, down from just over half the sample in 2022 and 2023. Those hoping to sell works from their collections increased to 55%. The ratio of potential buyers was twice that of sellers in Mainland China, indicating continued potential for expansion in collections, while the lowest ratios were in Japan and Hong Kong, where sellers outweighed buyers.